An American may say it’s Veterans Day, but in China, people would say it’s a day for shopping. Different from Veterans Day, which is an old (its predecessor Armistice Day started on Nov.11, 1919) and solemn memorial day of a young country, the “Double 11 Day” is an emerging spontaneous activity in a country with long history. The concept of “Double 11 Day” was originally put forward as a trend of self-mockery among the single young Chinese. They think that the Arabic numeral 1 is a symbol of single, and 11 is of course overlaid single, while 11.11 absolutely contains the biggest malice. So the “Double 11 Day” in 2011, 2011.11.11, was the climax. Interesting, people celebrate this day with great passion instead of complaint. This is a folk festival among the youth, without official recognition, so people have no vacation. But they have their ways to celebrate it.
However, today, when it comes to Nov.11, not so many Chinese can remind themselves this day is for the single, for most people are busy shopping online. Yes, another lasting climax of Nov.11 was promoted by E-business. Online shopping websites make sales promotion on this day or for several days. Some products may be sold at 50% off. In recent years, many people are expecting shopping spree on Nov.11. Some problems, however, have emerged, such as much longer time for express delivery, bad quality goods, false price, etc. It is hard to say how long will this climax last now.
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